Wasim Somo - Google Ads: Optimizing Your Reach


Topic: Google Ads: Optimizing Your Reach

About "Wasim Somo": 

Before launching Doozy Digital Solutions, Wasim acted as Vice President of Marketing and Digital Strategy at Franworth, a franchise-focused growth equity firm and managed popular brands like Hershey's, Kellog's, Ford, TITLE Boxing Club, The Lash Lounge, Madison Reed and many more. He started Doozy Digital LLC. in late 2020 to help local organizations rebound the effects of COVID. The demand was incredible - so Wasim saw an opportunity to recruit the best of the best and do what they do best -- smart marketing.


Background: Wasim designed and implemented scalable global initiatives to grow same-store revenue for Google’s Marketing Service (GMS) advertiser channels. The team supported existing sales programs by testing and piloting new efforts, and spearheading strategic asks to cross-functional teams across Google. In his 5+ year tenure, Wasim grew a team of 12 agents to 1270 globally - the largest and most successful revenue generator for this segment across all Google products from 2014 to 2017. Wasim is an award-winning digital marketer and helps small-to-medium sized businesses and non-profit organizations with strategy development, marketing and operations.


After mastering reward and loyalty technology, Wasim began his digital advertising career in 2012 as a Certified Google AdWords Account Specialist; he was then promoted to Team Lead a year later and helped grow the team  in less than 18 months. As the Marketing and Sales Lead at Google, Wasim led and coached high-performing AdWords teams that used consultative sales skills to understand the advertisers’ needs and deliver measurable solutions that grew their businesses. Wasim worked with the leadership team to set strategic objectives and ran the day-to-day operations for the business. Twelve months later, Wasim was declared the Sales Lead and Operations Manager for Google’s Outbound Small-to-Medium Business Markets and Upper Mass Markets. Wasim was named the Ambassador of Engagement in 2017 and was the recipient of the Entrpreneur of the Year Award in 2019.


Wasim has over 22 years of marketing management experience – fifteen of which, he was fortunate to select, train, develop, mentor and retain a team of qualified digital marketing executives. Wasim is a results-oriented professional with a proven record of success in marketing and management and a team player with an unrivaled passion for exceeding goals and objectives.


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